Churn Rate

The Churn Rate, also known as the attrition rate, is a critical metric in customer relationship management. It measures the percentage of customers who terminate their relationship with a company within a specific period, whether through cancellations, unsubscribing, or inactivity. A high Churn Rate indicates customer dissatisfaction, lack of engagement, or competitive pressure. Companies utilize the Churn Rate to identify attrition trends, enhance customer retention, and build long-term customer loyalty.