Implementing a digital asset management (DAM) system or switching from an existing system to a new solution is often perceived as a major challenge. The process is often associated with considerable time, technical hurdles and uncertainty about the necessary functions. However, with the right approach and an experienced provider, a migration can be carried out quickly and efficiently in a single step - without compromising on quality.
The integration of a DAM system often means 70% less effort for companies than is generally assumed. Systems such as eyebase's DAM system make it easier to manage media files, save time and reduce marketing costs. With an impressive return on investment (ROI) of 8:1 to 14:1, DAM is not only an effective investment, but also an economically sensible one. Studies show that companies that implement DAM benefit from significant time and cost savings, as the efficiency of managing and searching for files can be increased by up to 95%.
Dissatisfied with the previous solution or haven't found a DAM yet?
Many companies struggle with the limitations of their current DAM solutions or have not yet implemented any at all. However, switching or introducing a new system is often seen as an insurmountable hurdle.
Common problems are:
- Rigid structures: customization is cumbersome or nearly impossible.
- Long waiting times: New requirements are only fulfilled after months.
- Interrupted workflows: Inefficient processes lead to delays and frustration.
But procrastination is not a solution. The longer companies cling to inadequate systems, the greater the hidden costs of inefficient workflows and untapped potential. Added to this is the frustration of employees who have to work with a system that does not meet their requirements.
Step 1: The first and last step
The often recommended detailed inventory, in which companies should define their exact requirements, is not necessary in most cases. Companies don't need to know exactly what they need from the outset - that's what we're here for. As a rule, the first consultation appointment already reveals which functions are actually needed and which additional options make sense for the company.
In this appointment, which usually lasts no longer than 30 minutes, experienced DAM providers can draw a clear picture of the company's individual requirements. They often identify areas with potential for optimization that the customer was previously unaware of. The company's current situation is sufficient to create a sound basis for implementing the new system.
The key to a successful migration is a clearly structured process that is completely taken over by the provider. The most important questions are clarified in a single meeting:
- What are the current problems?
- Which functions are actually needed?
- What goals is the company pursuing with the new DAM system?
From this point on, the provider takes over all further steps to make the changeover as smooth as possible.
Creation of the new structure: The new structure is developed on the basis of existing data and workflows. Inefficient processes are replaced by optimized, clearly defined workflows that perfectly meet the company's requirements. This not only creates order, but also lays the foundation for long-term and efficient use of the system.
System integration: A DAM system is only successful if it integrates seamlessly into the existing IT infrastructure. This includes the connection with important systems such as content management systems (CMS), customer relationship management systems (CRM), ERP solutions or cloud services. This seamless integration allows data and processes to be synchronized efficiently, which significantly improves collaboration between departments and minimizes manual work steps.
Data migration: All existing assets such as images, videos, documents and metadata - are carefully transferred to the new system without loss. Thanks to modern technologies and automated processes, data is transferred quickly and reliably. This minimizes the effort for the team and ensures that the new system is ready for use quickly.
Individual customization: Every company has specific requirements, and a DAM system must be flexible enough to meet them. The system is individually configured to cover both current and future needs. From customized workflows to user-defined metadata fields, the solution is perfectly tailored to the way the company works.
Conclusion: Migrating to a new DAM system does not require complicated processes or lengthy steps. With an experienced partner, the transition is efficient, flexible and targeted. This provides companies with a tailor-made solution that optimizes their workflows, improves collaboration and saves costs in the long term.