Das große DAM-Glossar
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- 360-degree Video
- 360-degree Video Tools
- 3D Animation
- 3D Animation Tools
- 3D Design Tools
- 3D Modelling
- 3D Printing
- 3D Rendering
- 3D Rendering Tools
A
- A/B Testing
- Ad Copy
- Ad Design Software
- Adjustment Layers
- Adobe Creative Suite
- Advertising Design
- Affiliate Marketing
- Affiliate Marketing Campaign
- Affiliate Network
- Affiliate Program
- Affiliate Tracking
- After Effects
- Agile Marketing
- Agile Methodology
- Alignment
- Analyse- und Berichtswerkzeuge
- Animation Tools
- API Documentation
- API Economy
- API Integration
- API Management
- API Security
- API Testing
- API-Integrationen
- Archivierungs- und Abrufsysteme
- Artboards
- Artificial Intelligence (AI)
- Asset Management System
- Asset Metadata
- Asset Rights Management
- Asset Versioning
- Asset-Tracking-Systeme
- Audio Editing
- Audio Editing Tools
- Audio-Bearbeitungssoftware
- Augmented Reality (AR)
- Augmented Reality Tools
B
- Back-end Development
- Backlink
- Behance
- Behavioral Analytics
- Behavioral Economics
- Behavioral Psychology
- Behavioral Retargeting
- Behavioral Segmentation
- Behavioral Targeting
- Benutzerauthentifizierungstools
- Big Data
- Bildrestaurierungssoftware
- Bleed
- Blend Modes
- Blending Modes
- Blockchain
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Equity
- Brand Identity
- Brand Management Software
- Brand Positioning
- Brand Positioning Analysis
- Branding
- Bridge
- Broadcast Design
- Brochure Printing
- Brush Tools
- Budget Management
- Business Card Design
C
- CAD (Computer-Aided Design)
- CAD Software
- Call to Action (CTA)
- Case Study
- Catalog Printing
- Character Styles
- Chat Support
- Chatbot
- Chatbot Analytics
- Chatbot Integration
- Churn Rate
- Click Heatmap
- Click-through Rate (CTR)
- Clone Stamp Tool
- Cloud Computing
- Cloud-basierte Lösungen
- Cloud-Speicherdienste
- Co-marketing
- Collaboration Tools
- Color Correction
- Color Grading
- Color Grading Tools
- Color Palette Tools
- Color Profiles
- Color Scheme Generators
- Color Theory
- Community Building
- Competitive Analysis
- Content Creation
- Content Curation
- Content Distribution
- Content Management System (CMS)
- Content Marketing Campaign
- Content Strategy
- Content Syndication
- Content-Management-Systeme
- Contests
- Continuous Deployment
- Continuous Integration
- Conversion Attribution
- Conversion Funnel Analysis
- Conversion Funnel Metrics
- Conversion Funnel Optimization
- Conversion Optimization
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Tracking
- Conversion Value
- Cookie Consent
- Copywriting
- Copywriting for Ads
- Corporate Identity
- Corporate Social Responsibility (CSR)
- Coupons
- Crisis Management
- CRM Integration
- CRM-Software
- Cross-channel
- Cross-selling
- CSS (Cascading Style Sheets)
- Customer Acquisition Cost (CAC)
- Customer Advocacy
- Customer Advocacy Programs
- Customer Behavior Analysis
- Customer Churn Analysis
- Customer Data Analysis
- Customer Data Management
- Customer Data Platform (CDP)
- Customer Data Privacy
- Customer Delight
- Customer Engagement
- Customer Feedback
- Customer Feedback Loop
- Customer Feedback Management
- Customer Insight
- Customer Insights
- Customer Insights Platform
- Customer Journey
- Customer Journey Analytics
- Customer Journey Attribution
- Customer Journey Mapping
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
- Customer Loyalty
- Customer Onboarding
- Customer Persona
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Reviews
- Customer Satisfaction Index (CSI)
- Customer Satisfaction Score (CSAT)
- Customer Satisfaction Survey
- Customer Satisfaction Surveys
- Customer Service
- Customer Service Software
- Customer Success
- Customer Success Stories
- Customer Support
- Customer Support Ticketing System
- Customer-centric Marketing
D
- DAM-Integrationswerkzeuge
- Dark Data
- Dark Social
- Data Analytics
- Data Cleansing
- Data Encryption
- Data Enrichment
- Data Extraction
- Data Integration
- Data Management Platform (DMP)
- Data Mining
- Data Privacy
- Data Privacy Regulations
- Data Profiling
- Data Quality Management
- Data Visualization
- Data Visualizations
- Data Warehouse
- Data-driven Decision Making
- Data-driven Marketing
- Data-driven Marketing
- Dateiformat-Umwandlungstools
- Dateikomprimierungstools
- Dateiübertragungsprotokolle
- Daten-Backup-Lösungen
- Deep Learning
- DevOps
- Digital Ad Platforms
- Digital Ads
- Digital Asset Management Software
- Digital Design
- Digital Painting
- Digital Printing
- Digital Printing Equipment
- Digital Publishing
- Digital Rights Management (DRM)
- Digital Transformation
- Digitale Asset-Suchtools
- Direct Mail Printing
- Discounts
- Display Advertising Platforms
- Domain Authority
- Drip Campaign
- Dwell Time
E
- E-books
- E-commerce
- E-commerce Analytics
- E-commerce CMS
- E-commerce Conversion Funnel
- E-commerce Conversion Rate
- E-commerce Optimization
- E-commerce Personalization
- E-commerce Platform
- E-Commerce-Plattformen
- Email Automation
- Email Campaign
- Email Deliverability
- Email Marketing Automation
- Email Marketing Software
- Email Marketing Tools
- Email Personalization
- Email Segmentation
- Employee Advocacy
- Envelope Design
- Environmental Graphics
- Event Marketing
- Exhibition Design
- Explainer Videos
F
- Facebook Ads
- Farbkorrektur-Tools
- File Sharing
- Filters and Effects
- First-party Data
- Flyer Printing
- Focus Groups
- Foley Art
- Font Management Tools
- Font Selection
- Front-end Development
- Fulfillment
G
- Gamification
- GDPR (General Data Protection Regulation)
- Geofencing
- Geofencing
- Geolocation
- Geotargeting
- GIFs
- Git
- Giveaways
- Google Ads
- Google Analytics
- Google My Business
- Google Search Console
- Green Screen (Chroma Key)
- Grid System
- Grid Systems
- Grids and Guides
- Growth Hacking
- Growth Marketing
- Growth Metrics
- Guest Blogging
H
- H1 Tag
- Healing Brush Tool
- Heatmap
- Heatmap Analysis
- Help Desk Software
- Holiday Marketing Campaign
- How-to Guides
- HTML (Hypertext Markup Language)
I
- Icon Design
- Illustrator
- Image Compression
- Image Editing
- Image Filters
- Image Resolution
- Image Restoration
- Image Retouching
- In-app Messaging
- Inbound Marketing
- Inbound Marketing
- InDesign
- Influencer Campaign
- Influencer Collaboration
- Influencer Outreach
- Influencer Partnerships
- Infographic
- Infographic Design
- Infographics
- Instagram Ads
- Interaction Design
- Interactive PDFs
- Internet of Things (IoT)
- Inventory Management
J
- JavaScript
- Joint Ventures
- JSON (JavaScript Object Notation)
K
- Kanban
- Kerning
- Keyframe Animation
- Keying and Rotoscoping
- Keywords
- Kollaborationsplattformen
- Kundensupport-Software
L
- Label Design
- Label Printing
- Landing Page
- Landing Page Optimization
- Large Format Printing
- Layer Masking
- Layout Design
- Lead Generation
- Lead Generation
- Lead Nurturing
- Leading
- Letterhead Design
- Lettering
- Lightroom
- LinkedIn Ads
- Live Chat Software
- Live Streaming
- Logistics
- Lookalike Audience
- Lower Thirds
- Loyalty Program
- Loyalty Programs
M
- Machine Learning
- Machine-to-Machine (M2M)
- Machine-to-Machine (M2M)
- Market Basket Analysis
- Market Entry Strategy
- Market Research
- Market Segmentation
- Market Segmentation Analysis
- Marketing Analytics
- Marketing Attribution
- Marketing Automation
- Marketing Automation
- Marketing Automation Software
- Marketing Campaign
- Marketing Cloud
- Marketing Collateral
- Marketing Funnel
- Marketing KPIs
- Marketing Mix
- Marketing ROI
- Masking and Compositing
- Master Pages
- Media Asset Management Software
- Media Outreach
- Media Production Workflow
- Media Production Workflow
- Medien-Transkodierungs-Tools
- Medienvertriebsplattformen
- Memes
- Meta Description
- Metadata
- Metadaten-Management-Tools
- Mobile Advertising
- Mobile App Analytics
- Mobile App Development
- Mobile App Engagement
- Mobile App Monetization
- Mobile App Prototyping
- Mobile App-Entwicklungstools
- Mobile Attribution
- Mobile Commerce (M-commerce)
- Mobile Engagement
- Mobile Marketing
- Mobile Marketing
- Mobile Optimization
- Mobile Push Notification
- Mobile Wallet
- Mobile-first Design
- Motion Graphics
- Motion Graphics Design
- Multi-camera Editing
- Multi-channel Marketing
- Multichannel
- Musiklizenzierungsplattformen
N
- Native Advertising
- Native Advertising Platform
- Native App Development
- Native Content
- Native Mobile App
- Native Video
- Natural Language Processing (NLP)
- Net Promoter Score (NPS)
- Net Promoter Score (NPS)
- Net Promoter Score (NPS)
- Net Promoter Score (NPS) Surveys
- Net Promoter Score (NPS) Surveys
- Net Revenue
- New Product Launch
- Newsletter Tools
- Non-linear Editing System (NLE)
O
- Offset Printing
- Offset Printing Equipment
- Omnichannel
- Omnichannel Experience
- Online Community
- Online Events
- Online Marketplace
- Open Rate
- Order Management System (OMS)
- Organic Traffic
- Outdoor Advertising
- Outdoor Advertising Tools
P
- Packaging Design
- Packaging Production
- Page Authority
- Page Layout
- Paid Traffic
- Pantone Color Guides
- Pantone Colors
- Paragraph Styles
- Parametric Modeling
- Path Editing
- Pay-per-Click (PPC)
- Payment Gateway
- Pen Tool
- Pen Tools
- Persona Development
- Personalization
- Personalization
- Personalized Email Marketing
- Photo Collage
- Photoshop
- Pinterest Ads
- Podcast
- Podcast Episodes
- Podcast Interviews
- Podcast Marketing
- Point-of-Purchase (POP) Display
- Polygonal Modeling
- Post-production
- Poster Printing
- Pre-production
- Predictive Analytics
- Predictive Analytics
- Predictive Analytics
- Predictive Modeling
- Premiere Pro
- Press Release
- Pricing Strategy
- Print Ads
- Print Design
- Print File Formats
- Print Finishing Techniques
- Print Production
- Print Production Software
- Print Production Workflow
- Print Proofing
- Printing Presses
- Printing Techniques
- Product Demos
- Product Development
- Product Information Management (PIM)
- Product Launch Campaign
- Product Packaging Design
- Product Recommendation Engine
- Production
- Production
- Production
- Programmatic Advertising
- Project Management Software
- Project Planning
- Project Scope
- Projektmanagement-Tools
- Proofing and Approval Tools
- Prototyping
- Prototyping
- Prototyping Tools
- Public Relations (PR)
- Push Notification
Q
- QR Code
- QR Code
- Quality Assurance
R
- Raster Graphics
- Rechteklärung
- Referral Programs
- Rendering Engine
- Rendering Pipeline
- Responsive Design
- Responsive Design Tools
- Responsive Email Design
- Responsive Web Design
- Retention Rate
- Return Management
- Return on Investment (ROI)
- Risk Management
S
- Sales Copy
- Sales Enablement
- Sales Funnel
- Sales Pipeline
- Sales Promotion
- Scrollmap
- Scrum
- Search Engine
- Search Engine Optimization (SEO)
- Seasonal Marketing Campaign
- Segmentation
- Segmentation Analysis
- Selection Tools
- Sentiment Analysis
- Sentiment Analysis
- Sentiment Analysis
- Sentiment Score
- Sentiment Tracking
- SEO-Tools
- SERP (Search Engine Results Page)
- SFX (Sound Effects)
- Shape Tools
- Shipping
- Sicherheits- und Berechtigungssysteme
- Signage Design
- Smart Objects
- Snapchat Ads
- Social Listening
- Social Listening
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Campaign
- Social Media Design
- Social Media Engagement
- Social Media Groups
- Social Media Influencer
- Social Media Listening
- Social Media Management
- Social Media Management Software
- Social Media Management Tools
- Social Media Monitoring
- Social Media Monitoring
- Social Media Optimization
- Social Media Planungstools
- Social Media Scheduling
- Social Media Strategy
- Social Proof
- Sound Mixing
- Sound-Bibliotheken
- Soundeffekt-Tools
- SSL Certificate
- Stakeholder Management
- Stationery Design
- Stereoscopic 3D
- Stock Icon Libraries
- Stock Photo Libraries
- Stock Template Libraries
- Stock Video Libraries
- Supply Chain Management
- Surveys
- Sustainability Initiatives
- SWOT Analysis
T
- Table of Contents
- Testimonials
- Texture Mapping
- Thought Leadership
- Thought Leadership Articles
- Thought Leadership Content
- TikTok Ads
- Time Management
- Timeline Editing
- Title Sequence Design
- Title Tag
- Tracking
- Tracking and Stabilization
- Trade Show
- Trade Show Booth Design
- Transitions and Effects
- Trend Analysis
- Twitter Ads
- Typography
- Typography Design
- Typography Software
- Typography Tools
U
- UI Design
- UI Patterns
- Upselling
- Urheberrechtsmanagement
- URL Structure
- Usability Testing
- User Experience (UX)
- User Experience (UX) Design
- User Interface (UI)
- User Interface Design (UI)
- User Manuals
- User Persona
- User Research
- User Testing
- User Testing Tools
- User-generated Content (UGC)
- User-generated Videos
- UV Mapping
- UX Design
V
- Vector Graphics
- Version Control
- Video Advertising
- Video Bumpers
- Video Compression
- Video Compression Tools
- Video Editing Software
- Video Effects
- Video Effects Software
- Video Encoding
- Video Encoding Software
- Video Intros
- Video Marketing
- Video Outros
- Video Presentations
- Video Production Equipment
- Video Production Software
- Video Rendering
- Video Rendering Software
- Video Storytelling
- Video Titles
- Video Transcoding
- Video Transitions
- Video Tutorials
- Video-Analyse-Tools
- Video-Hosting-Plattformen
- Video-SEO
- Video-Sharing-Websites
- Video-Transkodierungs-Tools
- Video-Wiedergabegeräte
- Virtual Assistant
- Virtual Conferences
- Virtual Reality (VR)
- Virtual Reality Tools
- Visual Hierarchy
- Voice Commerce
- Voice of Customer (VoC)
- Voice Search Optimization
- Voice-over
W
- Warehouse Management
- Web Analytics
- Web Design
- Web Personalization
- Webdesign-Tools
- Webinar
- Webinar Marketing
- Webinars
- Whitepaper
- Wireframing
- Wireframing Tools
- Workflow-Automatisierungstools
Y
- YouTube Ads
- YouTube Marketing